IPL Viral Campaign

In 2018, We produced an accidental viral campaign which garnered over $1Mn in organic PR for Finolex Pipes.

What was meant to be a simple heartwarming video where innocent kids were giving advice to professional cricketers on how to bowl turned out to be a massive PR campaign.
In this video you can see a kid giving advice to Jaydev Unadkat on how to bowl and bring variations to his bowling actions which will get him more wickets and hattrick.
Co-incidently Jaydev Unadkat took a hattrick in the following match.
Our team at Schbang quickly capitalised on this story and alerted all the PR wires about this video.
Every single publication covered us organically and the story of this little boy went viral
We saw a tremendous spike in the brand searches and the campaign won multiple awards the same year.

<aside> 💡 View Video Here 👇🏻

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