💥 Key Highlights

• Re-Built a dormant D2C brand to a successful 7 - figure brand
• Completely rebranded the customer experience, website, and branding
• Used strategic optimised landing pages for better conversions
• Maintained a positive ROAS from day 1

Brief

July by Neha Bajaj was a thriving D2C brand in the nightwear and loungewear category. The brand was growing really well over the last few years. However it reached a stagnant point. ROAS dropped, brand loyalist stopped buying, hence the brand started seeing a decline

Process

We entered when the brand was at its lowest. Identified loop holes right from inconsistency in branding, website and packaging and decided to revamp and launch July 2.0

We spoke to actual customers and went in depth as to why they stopped buying, Worked on every single touch point from branding, colours, look and feel, website experience to create July’s new avatar.

Outcome

We re-launched July with a new positioning and messaging and our audience loved it. They saw a new modern avatar of the brand. We attracted new customers and build new loyalists for the brands.

Influencers decided to jump on the bandwagon and sport the brand.

Buy Trendy Women's Clothing Online - July

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