Sachin Parikh, Ex CFO of Nykaa and Current Co-Founder and CFO of Pratech brands wanted to create a personal brand to share his wealth of knowledge about D2C brands. He brought us on-board to start his Instagram account from scratch.

• August 2022 we began the journey, with a few posts to test out the material
• Soon, we realised that his content with kids was doing very well. He was opening up a new niche of new-parents due to his ease of explaining difficult financial concepts
• We pivoted the strategy to build Sachin Parikh as a friendly Dad, who simplifies finance for kids.
• Over the last 8 months - We have managed to get him over 75,000 organic followers and over 4Million collated views.

<aside> 💡 View Sachin’s Profile Here 👇🏻

</aside>