The launch of the SpiritZone app was a great success due to the implementation of a well-thought marketing campaign. In just three months, the app gained 1,00,000 new downloads with a remarkably low average cost per download.
<aside> 💡 Average CPD (Cost Per Download) = ~INR 3 to INR 10
</aside>
To ensure a successful launch, we started by defining the target audience and their preferences. We then developed a marketing strategy that would appeal to this audience, focusing on social media platforms and online advertising.
<aside> 💡 The App was launched during the COVID pandemic, which perfectly timed the market.
</aside>
We created visually appealing social media content and ran targeted ads that showcased the app's features and benefits. We also collaborated with social media influencers who had a strong following in the target audience, who helped increase awareness and drive downloads.
<aside> 💡 Over 100 different ad campaigns were run to capitalise on the wave.
</aside>
To further promote the app, we offered exclusive discounts and rewards to users who shared the app with their friends and family. This incentivized users to spread the word, leading to a viral effect and increased downloads.
<aside> 💡 The referral programme was an ultra success. We managed to get over 20,000 App downloads only via Word of Mouth (WOM)
</aside>
In addition, we leveraged the power of app store optimization (ASO) techniques to improve the app's visibility in the app stores. This included optimizing the app's title, description, and keywords, which helped attract more organic downloads.
Overall, the success of the SpiritZone app launch can be attributed to a well-planned and executed marketing campaign that targeted the right audience, utilized a variety of digital channels, and focused on incentivizing users to share the app with others.
You can Download the 👉🏻 App here:
<aside> 💡 View Some of the Ad Campaigns
</aside>
